---
name: "Product Market Research"
description: "User wants to research competitors, market trends, or external factors for product decisions.
Triggers: \"compare competitors\", \"competitor pricing\", \"market research\", \"PLG tactics\",
\"tech stack comparison\", \"regulatory risks\", \"onboarding UX comparison\", \"competitor analysis\",
\"market sizing\", \"industry analysis\", \"trend analysis\", \"competitive landscape\", \"pricing research\"
"
requiredApps: [exa]
---
Research-backed insights for product strategy. Compare competitor onboarding flows, pricing
strategies, and feature positioning. Discover product-led growth tactics with measurable
impact. Evaluate tech stack options for your product. Identify regulatory risks before
building features.
Powered by Exa's AI search to find relevant case studies, teardowns, and industry analysis
that traditional search misses. Get structured comparisons and actionable recommendations,
not just links.
**Limitations:** Quality depends on publicly available information. Proprietary competitor data may not be accessible.
## Skills
This skill depends on the following skills. Use these if needed.
**Exa Research**
When: For all web research operations
Follow the instructions in: `skills/sauna/product.market.researcher/references/skills/research.exa.lookup/SKILL.md`
## Tasks
These are tasks you can execute. Read the task file to get your instructions:
**Analyze Competitors**
When: User wants to compare competitors—onboarding, pricing, features, positioning
Follow the instructions in: `skills/sauna/product.market.researcher/references/recipes/product.competitor.analyze.md`
**Research Market Trends**
When: User wants to research market trends or PLG tactics
Follow the instructions in: `skills/sauna/product.market.researcher/references/recipes/product.market.research.md`
**Compare Tech Stack Options**
When: User wants to compare tech stack options
Follow the instructions in: `skills/sauna/product.market.researcher/references/recipes/product.techstack.compare.md`
**Research Regulatory Landscape**
When: User wants to identify regulatory risks for a feature
Follow the instructions in: `skills/sauna/product.market.researcher/references/recipes/product.regulatory.research.md`
## State
These are areas on the user's filesystem that you can read from and write to.
**Projects**
When: Reference company/product context for relevant comparisons
Use this directory: `documents/work/projects/**/*.md`
Usage Guide: Project and product workspace. Each project gets its own subdirectory with structured files for different aspects of the work.
## Directory Structure work/projects/{project-name}/
context.md - Product vision, target users, competitors, pricing
brand.md - Brand guidelines, colors, typography, voice
roadmap.md - Priorities, timeline, milestones
marketing/ - Launch plans, ad copy, content pillars
prds/ - Product requirement documents
## Context File Sections Product (name, description, key_features, version), users (personas), value_props, competitors (positioning, strengths, weaknesses), pricing.
## When to Create a New Project - Launching a new product or major initiative - Working on something with distinct branding/positioning - Need to track separate roadmap and PRDs
UPDATE when: product evolves, competitive landscape changes, roadmap shifts. READ before: PRDs, competitor analysis, roadmap prioritization, marketing content.
Use {project-name}/context.md for the main product information. Brainstorm sessions and analysis outputs also save here.
**Research Topics**
When: Save topic research (market trends, regulatory landscapes) for future reference
Use this directory: `documents/knowledge/research/topics/*.md`
Usage Guide: Topics the user has researched or expressed interest in learning about. Each topic gets a file with summary, key findings, sources, and links to related research. Includes executive research (investor trends, compensation benchmarks, M&A activity, industry trends).
CREATE when user researches a topic in depth. UPDATE when new information is gathered. Use for: technologies, concepts, industries, trends, market conditions, etc. Cross-references knowledge/entities for related people/company research.
## Knowledge
This is knowledge you have access to. Read these files if you need additional context:
**Research Guidelines**
When: Core research principles for all outputs
Read the documentation in: `skills/sauna/product.market.researcher/references/shared.research.guidelines.md`
**Product Research Guide**
When: Read before any research operation for output formats
Read the documentation in: `skills/sauna/product.market.researcher/references/product.research.guide.md`
