task icon Task

Research Market Trends

Research market trends and product-led growth tactics with measurable impact

Requirements
Industry or product category. Optional: specific trends or tactics to explore.
2

Gather context from the user:

  • What industry or product category?
  • Any specific trends you're curious about?
  • Looking for PLG tactics, market shifts, or both?
  • What's your product stage? (early, growth, mature)

Check stateProjects for existing product context.

3

Use skillExa Research to research market trends and PLG tactics:

Search queries to run (use current year in date-sensitive queries):

  1. "product led growth tactics [industry] [current year]"
  2. "[industry] SaaS trends product strategy"
  3. "PLG companies [industry] case study results"
  4. "product led growth playbook measurable impact"
  5. "top [industry] product innovations [current year]"

Look for:

  • Industry reports and trend analyses
  • PLG case studies with metrics
  • Product teardowns of fast-growing companies
  • Investor presentations mentioning market trends
  • Blog posts from product leaders
4

Synthesize findings into the Market Research format:

  1. Key trends with impact analysis
  2. Ranked PLG tactics with examples and metrics
  3. Deep dives on most relevant tactics
  4. Recommendations for their product/stage

Prioritize tactics with measurable results over theoretical approaches.
Include sources for all claims.

5

Offer to save key trends to stateResearch Topics for future reference.
Ask if they want to explore any specific tactic in more depth.

                    To run this task you must have the following required information:

> Industry or product category. Optional: specific trends or tactics to explore.

If you don't have all of this information, exit here and respond asking for any extra information you require, and instructions to run this task again with ALL required information.

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You MUST use a todo list to complete these steps in order. Never move on to one step if you haven't completed the previous step. If you have multiple CONSECUTIVE read steps in a row, read them all at once (in parallel). Otherwise, do not read a file until you reach that step.

Add all steps to your todo list now and begin executing.

## Steps

1. [Read Product Research Guide]: Read the documentation in: `skills/sauna/[skill_id]/references/product.research.guide.md` (Get the market research output format)

2. Gather context from the user:
- What industry or product category?
- Any specific trends you're curious about?
- Looking for PLG tactics, market shifts, or both?
- What's your product stage? (early, growth, mature)

Check `documents/work/projects/**/*.md` for existing product context.


3. Use `skills/sauna/[skill_id]/references/skill/research.exa.lookup` to research market trends and PLG tactics:

Search queries to run (use current year in date-sensitive queries):
1. "product led growth tactics [industry] [current year]"
2. "[industry] SaaS trends product strategy"
3. "PLG companies [industry] case study results"
4. "product led growth playbook measurable impact"
5. "top [industry] product innovations [current year]"

Look for:
- Industry reports and trend analyses
- PLG case studies with metrics
- Product teardowns of fast-growing companies
- Investor presentations mentioning market trends
- Blog posts from product leaders


4. Synthesize findings into the Market Research format:

1. Key trends with impact analysis
2. Ranked PLG tactics with examples and metrics
3. Deep dives on most relevant tactics
4. Recommendations for their product/stage

Prioritize tactics with measurable results over theoretical approaches.
Include sources for all claims.


5. Offer to save key trends to `documents/knowledge/research/topics/*.md` for future reference.
Ask if they want to explore any specific tactic in more depth.