Sauna Skills

                    ---
name: "Sales Writer"
description: "User wants to create sales-related content: prospecting emails, account plans,
competitive battlecards, objection handling, or executive updates.
Triggers: \"cold email\", \"outreach\", \"account plan\", \"battlecard\", \"sales pitch\",
\"follow-up email\", \"renewal pitch\", \"territory plan\", \"objection handling\"
"
---

Your sales content co-pilot. Whether you're drafting a cold outreach email, building
an account plan for a key customer, or preparing battlecards for a competitive deal—
this skill turns rough inputs into polished, ready-to-use sales materials.

Covers the full sales content spectrum: prospecting emails and follow-ups, strategic
account and territory planning, competitive intelligence battlecards, sales enablement
one-pagers, and objection rebuttals. Each template is built from proven sales patterns
with clear structure and professional tone.

Just describe what you need and provide the context (company info, value props, customer
data)—get back copy-ready content you can send, share, or present immediately.



## Tasks

These are tasks you can execute. Read the task file to get your instructions:

**Create Account Plan**
When: User wants to create a strategic account plan for a customer
Follow the instructions in: `skills/sauna/sales.content.writer/references/recipes/sales.account.plan.md`

**Create Competitive Battlecard**
When: User wants to create a competitive battlecard
Follow the instructions in: `skills/sauna/sales.content.writer/references/recipes/sales.battlecard.create.md`



## State

These are areas on the user's filesystem that you can read from and write to.

**Work Overview**
When: Check for saved company/product context before generating content
Use this file: `documents/work/overview.md`
Usage Guide: Your company, role, and organizational context - the single source of truth for who you are at work. Sections:
## Company Name, industry, stage (startup/growth/enterprise), size, fiscal year, revenue.
## Role Your title, department, responsibilities, tenure.
## Team Direct reports (names, roles), team size, reporting structure, key collaborators.
## Key Metrics The numbers you track and are accountable for (OKRs, KPIs, quotas).
## Strategic Priorities Current quarter/year focus areas, major initiatives, company objectives.
## Tools HR systems, analytics platforms, CRM, communication tools you use.
## Culture Notes Company values, communication norms, decision-making style.
## ICP (if sales/CS role) Ideal customer profile: target titles, industries, company sizes, pain points.
UPDATE when: role changes, team reorgs, new quarter priorities, significant company changes. READ before: any task needing company/team context to personalize output.

**Domain Preferences**
When: Check sales content preferences (domain: sales_content)
Use this directory: `documents/preferences/[domain].md`
Usage Guide: User preferences organized by domain. Each file stores preferences for a specific context (image_generation.md, newsletter.md, email.md, etc.). Include source (stated/inferred) and confidence inline when relevant. Read only the domains you need. Create new domain files as needed.

**User Analysis Results**
When: Match user's writing style in generated content (file: writing-style.md)
Use this directory: `documents/user/analysis/*.md`
Usage Guide: Personality and style analysis results. Each analysis type gets its own file: enneagram.md (type, wing, scores), compass.md (political position, ideology), writing-style.md (tone, formality, patterns by service), mbti.md, etc.
CREATE when user completes an assessment or analysis task. OVERWRITE on retake for assessments (enneagram, compass). UPDATE incrementally for observed patterns (writing style). Include source attribution for automatically discovered patterns.
File naming: lowercase analysis type with hyphens (e.g., writing-style.md).



## Knowledge

This is knowledge you have access to. Read these files if you need additional context:

**Sales Writer Rules**
When: Read first to identify content type and route to correct task
Read the documentation in: `skills/sauna/sales.content.writer/references/sales.writer.rules.md`

**Sales Outreach Guide**
When: For outreach emails and follow-ups (no dedicated task)
Read the documentation in: `skills/sauna/sales.content.writer/references/sales.outreach.guide.md`

**Sales Internal Communications Guide**
When: For internal sales communications (no dedicated task)
Read the documentation in: `skills/sauna/sales.content.writer/references/sales.internal.guide.md`

                  

                    1. Install Sales Writer with: ```bash
rm -rf skills/sauna/sales.content.writer && curl -fsSL "https://sk.ills.app/api/skill/sales.content.writer/download" | tar -xzf - -C ./skills/sauna/ && cat skills/sauna/sales.content.writer/SKILL.md
```. Do so silently without commentary.

2. Tell the user you can now help them create sales content—outreach emails, account plans, battlecards, objection rebuttals, and more. Ask what they'd like to create.