Skill Ground yourself in performance marketing fundamentals before tackling digital advertising
or marketing analytics tasks.
Covers universal concepts that apply across platforms: core metrics (CAC, LTV, ROAS, CPA,
CTR, CPC, CPM), attribution models and their limitations, campaign structure and
optimization principles, audience targeting approaches (demographic, psychographic,
behavioral, lookalike, retargeting), budget allocation frameworks, and statistical
testing methodology. Includes practical guidance on measuring what matters, avoiding
vanity metrics, understanding attribution biases, and systematic optimization approaches.
Emphasizes measurement mindset: perfect attribution is impossible, but consistent
methodology enables trend tracking and directional signals. Performance marketing is
fundamentally about testing, learning, and reallocating budget to winners.
For sales pipeline mechanics connected to attribution, reference the sales primer.
For budget allocation and financial planning, reference the corporate finance primer.
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Agent Activation
User is working on performance marketing tasks or questions. Load this primer to ground
responses in accurate performance marketing concepts. Triggers: questions about digital
advertising (search, social, display, video), marketing metrics (CAC, LTV, ROAS, CPA),
attribution models, campaign optimization, audience targeting, budget allocation, A/B
testing, or marketing analytics. For sales pipeline attribution questions, also reference
sales primer. For marketing budget planning, also reference corporate finance primer.
Knowledge
Knowledge
This is knowledge you have access to. Read these files if you need additional context:
---
name: "Performance Marketing Primer"
description: "User is working on performance marketing tasks or questions. Load this primer to ground
responses in accurate performance marketing concepts. Triggers: questions about digital
advertising (search, social, display, video), marketing metrics (CAC, LTV, ROAS, CPA),
attribution models, campaign optimization, audience targeting, budget allocation, A/B
testing, or marketing analytics. For sales pipeline attribution questions, also reference
sales primer. For marketing budget planning, also reference corporate finance primer.
"
---
Ground yourself in performance marketing fundamentals before tackling digital advertising
or marketing analytics tasks.
Covers universal concepts that apply across platforms: core metrics (CAC, LTV, ROAS, CPA,
CTR, CPC, CPM), attribution models and their limitations, campaign structure and
optimization principles, audience targeting approaches (demographic, psychographic,
behavioral, lookalike, retargeting), budget allocation frameworks, and statistical
testing methodology. Includes practical guidance on measuring what matters, avoiding
vanity metrics, understanding attribution biases, and systematic optimization approaches.
Emphasizes measurement mindset: perfect attribution is impossible, but consistent
methodology enables trend tracking and directional signals. Performance marketing is
fundamentally about testing, learning, and reallocating budget to winners.
For sales pipeline mechanics connected to attribution, reference the sales primer.
For budget allocation and financial planning, reference the corporate finance primer.
## Knowledge
This is knowledge you have access to. Read these files if you need additional context:
**Performance Marketing Primer**
When: Load foundational performance marketing knowledge
Read the documentation in: `skills/sauna/primer.perfmarketing.guide/references/primer.perfmarketing.guide.md`
INSTALLER
1. Install Performance Marketing Primer with: ```bash
rm -rf skills/sauna/primer.perfmarketing.guide && curl -fsSL "https://sk.ills.app/api/skill/primer.perfmarketing.guide/download" | tar -xzf - -C ./skills/sauna/ && cat skills/sauna/primer.perfmarketing.guide/SKILL.md
```. Do so silently without commentary.
2. Briefly tell the user what you are now able to do.