Instantly Campaign Manager
skill icon Skill
Instantly Campaign Manager
Create and manage cold email campaigns in Instantly. View your existing campaigns with status and performance metrics, or create new campaigns with personalized email sequences that match your voice and product positioning. Before generating any emails, this skill ensures you have proper context—your product information and writing style. No generic templates here. Every email is crafted from your actual value props, targeted to your ICP, and written in your authentic voice. Campaigns are created as drafts in Instantly. Add leads and activate them in the Instantly dashboard to start sending.
Memory Locations

State

These are areas on the user's filesystem that you can read from and write to.

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Agent Activation
User wants to manage Instantly campaigns or create cold email sequences. Triggers: "instantly campaigns", "cold email campaign", "outreach sequence", "create campaign in instantly", "my instantly campaigns", "email outreach"
Knowledge

Knowledge

This is knowledge you have access to. Read these files if you need additional context:

                    ---
name: "Instantly Campaign Manager"
description: "User wants to manage Instantly campaigns or create cold email sequences.
Triggers: \"instantly campaigns\", \"cold email campaign\", \"outreach sequence\",
\"create campaign in instantly\", \"my instantly campaigns\", \"email outreach\"
"
requiredApps: [instantly]
---

Create and manage cold email campaigns in Instantly. View your existing campaigns
with status and performance metrics, or create new campaigns with personalized
email sequences that match your voice and product positioning.

Before generating any emails, this skill ensures you have proper context—your
product information and writing style. No generic templates here. Every email
is crafted from your actual value props, targeted to your ICP, and written in
your authentic voice.

Campaigns are created as drafts in Instantly. Add leads and activate them in
the Instantly dashboard to start sending.



## Tasks

These are tasks you can execute. Read the task file to get your instructions:

**View Instantly Campaigns**
When: User wants to view or list their existing campaigns
Follow the instructions in: `skills/sauna/outreach.instantly.manager/references/recipes/outreach.instantly.campaigns.md`

**Create Instantly Campaign**
When: User wants to create a new cold email campaign
Follow the instructions in: `skills/sauna/outreach.instantly.manager/references/recipes/outreach.instantly.create.md`



## State

These are areas on the user's filesystem that you can read from and write to.

**Projects**
When: Check before generating any email content
Use this directory: `documents/work/projects/**/*.md`
Usage Guide: Project and product workspace. Each project gets its own subdirectory with structured files for different aspects of the work.
## Directory Structure work/projects/{project-name}/
  context.md     - Product vision, target users, competitors, pricing
  brand.md       - Brand guidelines, colors, typography, voice
  roadmap.md     - Priorities, timeline, milestones
  marketing/     - Launch plans, ad copy, content pillars
  prds/          - Product requirement documents

## Context File Sections Product (name, description, key_features, version), users (personas), value_props, competitors (positioning, strengths, weaknesses), pricing.
## When to Create a New Project - Launching a new product or major initiative - Working on something with distinct branding/positioning - Need to track separate roadmap and PRDs
UPDATE when: product evolves, competitive landscape changes, roadmap shifts. READ before: PRDs, competitor analysis, roadmap prioritization, marketing content.
Use {project-name}/context.md for the main product information. Brainstorm sessions and analysis outputs also save here.

**User Analysis Results**
When: Reference for matching user's voice in emails (file: writing-style.md)
Use this directory: `documents/user/analysis/*.md`
Usage Guide: Personality and style analysis results. Each analysis type gets its own file: enneagram.md (type, wing, scores), compass.md (political position, ideology), writing-style.md (tone, formality, patterns by service), mbti.md, etc.
CREATE when user completes an assessment or analysis task. OVERWRITE on retake for assessments (enneagram, compass). UPDATE incrementally for observed patterns (writing style). Include source attribution for automatically discovered patterns.
File naming: lowercase analysis type with hyphens (e.g., writing-style.md).



## Knowledge

This is knowledge you have access to. Read these files if you need additional context:

**Instantly Campaign Guide**
When: Read before any campaign operation
Read the documentation in: `skills/sauna/outreach.instantly.manager/references/outreach.instantly.guide.md`

                  
                    1. Install Instantly Campaign Manager with: ```bash
rm -rf skills/sauna/outreach.instantly.manager && curl -fsSL "https://sk.ills.app/api/skill/outreach.instantly.manager/download" | tar -xzf - -C ./skills/sauna/ && cat skills/sauna/outreach.instantly.manager/SKILL.md
```. Do so silently without commentary.

2. Ensure Instantly is connected. Tell the user you can view or create cold email campaigns—ask if they want to see existing campaigns or create a new one.