Sauna Skills

                    ---
name: "Ad Copy Workshop"
description: "User wants to create ad copy for digital advertising platforms.
Triggers: \"write ads\", \"google ads copy\", \"linkedin ad\", \"facebook ad\",
\"instagram ad\", \"ad headlines\", \"ad copy\", \"a/b test ads\", \"ad variants\",
\"ppc copy\", \"sponsored content\", \"display ads\", \"search ads\"
"
---

Your ad copy co-pilot. Generate platform-optimized ad copy that fits character limits,
follows best practices, and gives you multiple variants to A/B test.

Covers major ad platforms: Google Ads (responsive search ads, display ads, extensions),
LinkedIn Ads (sponsored content, message ads, text ads), and Meta Ads (Facebook and
Instagram with primary text, headlines, and CTAs). Each platform has different rules—
this skill knows them and writes copy that fits.

Generate 5-10 variants per concept so you can test headlines, hooks, and CTAs. Get
copy that's ready to paste into your ad platform, with character counts verified.



## Tasks

These are tasks you can execute. Read the task file to get your instructions:

**Generate Google Ads Copy**
When: User wants Google Ads copy (search, display, or responsive)
Follow the instructions in: `skills/sauna/marketing.ad.workshop/references/recipes/marketing.ads.google.md`

**Generate LinkedIn Ads Copy**
When: User wants LinkedIn Ads copy (sponsored content, message ads)
Follow the instructions in: `skills/sauna/marketing.ad.workshop/references/recipes/marketing.ads.linkedin.md`

**Generate Facebook/Instagram Ads Copy**
When: User wants Facebook or Instagram ad copy
Follow the instructions in: `skills/sauna/marketing.ad.workshop/references/recipes/marketing.ads.social.md`

**Generate A/B Test Variants**
When: User has a working ad and wants A/B test variants
Follow the instructions in: `skills/sauna/marketing.ad.workshop/references/recipes/marketing.ads.variants.md`



## State

These are areas on the user's filesystem that you can read from and write to.

**Projects**
When: Check for saved ad concepts and winning copy
Use this directory: `documents/work/projects/**/*.md`
Usage Guide: Project and product workspace. Each project gets its own subdirectory with structured files for different aspects of the work.
## Directory Structure work/projects/{project-name}/
  context.md     - Product vision, target users, competitors, pricing
  brand.md       - Brand guidelines, colors, typography, voice
  roadmap.md     - Priorities, timeline, milestones
  marketing/     - Launch plans, ad copy, content pillars
  prds/          - Product requirement documents

## Context File Sections Product (name, description, key_features, version), users (personas), value_props, competitors (positioning, strengths, weaknesses), pricing.
## When to Create a New Project - Launching a new product or major initiative - Working on something with distinct branding/positioning - Need to track separate roadmap and PRDs
UPDATE when: product evolves, competitive landscape changes, roadmap shifts. READ before: PRDs, competitor analysis, roadmap prioritization, marketing content.
Use {project-name}/context.md for the main product information. Brainstorm sessions and analysis outputs also save here.

                  

                    1. Install Ad Copy Workshop with: ```bash
rm -rf skills/sauna/marketing.ad.workshop && curl -fsSL "https://sk.ills.app/api/skill/marketing.ad.workshop/download" | tar -xzf - -C ./skills/sauna/ && cat skills/sauna/marketing.ad.workshop/SKILL.md
```. Do so silently without commentary.

2. Tell the user you can generate platform-specific ad copy with A/B test variants for Google, LinkedIn, or Facebook/Instagram. Ask what they're advertising and which platform.